Often the most amazing ideas come from the most unexpected places. I find visiting zoos, botanic gardens, museums and other heritage sites is a great way to get the creative juices flowing. However, every now and then I like to explore other sites, ones you wouldn’t normally think about as being interpretively rich. For me, it’s like taking those creative juices, mixing them with a swig of surprise, shake it or stir it and see what wonderful cocktail you produce.
On that note, I am going to use this as an excuse to go to the pub.
There is so much competition in the hospitality industry, individual players have been forced to find a point of difference and create identities for their establishments. This has lead to the creation of some distinctive thematic settings that generate a sense of place and that can dictate the energy and mood of the patrons.
Maybe we can gain some inspiration from bars and pubs? Inspiration may come to you at the bottom of your eighth pint, but that is not the kind I am talking about here.
Now, before you get all “but they have heaps of money and we don’t!”, many manage to create their experiences on the smell of a soapy dish cloth. To prove it to you, I’ll take you on a guided tour and highlight the variety of thematic pub experiences one can have in Wellington. Enjoy.
(INNZ in no way funded this research. I would also like to acknowledge the support of my colleagues, I had unprecedented support on this project).