Social media started out as a way to keep in touch with (some might say ‘stalk’) friends. It was hijacked by marketers and now has emerged as a powerful tool for storytelling. But, this crossover between uses means social media channels are not always used effectively and can be alienating to the very people you’re trying to connect […]
About Jamie Bell
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Jamie Bell has contributed 5 entries to our website, so far.
By now you’ve probably heard someone talking about QR codes. You’ve probably seen plenty of them on advertising, interpretation, restaurant menus, business cards, even clothing and packaging. In spite of their proliferation, many people don’t know exactly what one is and how it can be used as an interpretive tool. A 2011 study found that […]
Last week Brendon McCullum wrote himself into cricketing history and elevated cricket back to its age-old status as New Zealand’s summer game. The Basin Reserve, our oldest Test venue and scene of many of the Black Caps and White Ferns finest moments, was packed with fans – many in their suits – on a Tuesday […]
In Bavaria, on 23 April 1516, the law of Rheinheitsgebot was passed, stating that German-made beer could only contain three ingredients; water, barley malt, hops. It would take another 300 years before Louis Pasteur figured out the value of yeast in the fermentation process. Because of this, early German beers relied on wild yeast and leftover […]
It’s not easy being an interpreter on holiday. The usual suspects on the list of tourist must-sees are generally littered with all kinds of interpretation. From museums to zoos, heritage sites to malls and casinos; it’s hard not to notice the signs, models, QR codes, spelling mistakes, bad typefaces … the list goes on. Sure, there […]