Thursday 6 September
9:15am Keynote Neil Harraway, Monarch Wildlife Cruise
- Title: A Lifetime of Wild Stories
- Description: I’ve had nearly 50 years in story-telling – locally, globally and locally again – all based in Dunedin.Delegates will hear and see my journey of learning on the job. Kurow District High School kindled my interest in how the world works and in writing. Newspaper and TV journalism gave me the basics of storytelling. Forty years of making wildlife, science, history and other documentaries for global audiences (from researcher to executive) gave me many adventures, and taught me a lot of about telling factual stories to global TV audiences. Owning an eco-cruise business showing off our southern ocean wildlife has brought me back to the basics of face to face story-telling.
- Key Learnings: If you’re offered a ride on a rocket ship don’t ask which seat – jump aboard! Discover the theory and application of meaningful story-telling.
10:15am Brendan Flack, Te Tiaki Mahinga Kai
- Title: Stories of a People, a Place: meaningful engagement with Rangatahi (Youth)
- Description: We will explore the inter-connectedness of Tāngata (humans) and Te Ao Tūroa (their natural environment). We will ask, is this connection relevant to our Rangatahi in 2018? And, how can make this relevant? In answering these questions, we will learn key ways to activate the curiosity and interest of our Rangatahi in the kaupapa (purpose) of our organisations.
Key Learnings: Local understandings of Indigenous knowledge, what is important to our Rangatahi, how to engage with our Rangatahi.
10:45am Morning Tea
11:15am Wiebke Finkler, University of Otago
- Title: How to sell your science for visitor engagement and conservation benefits
- Description: Discover how video, when combined with community based social marketing approaches, can be used as a tool for change and social impact. Drawing on examples of her own work, such as projects to encourage responsible whale watching and marketing of wildlife tourism, Wiebke will discuss a framework for more effective communication. Other communication research projects Wiebke will touch on included visitor behaviours on conservation land (responsible wildlife encounters, outdoor safety and littering), mental health and disability.
- Key Learnings: How to use video-based strategies to increase public awareness for your organisation’s objectives.
11:45am Rachel Westley, Otago Museum, and Sam Botting, Otago Museum
Title: Creating Tūhura – A bi-cultural Science Centre at Otago Museum
Description: A key idea underpinning in the re-development of Otago Museum’s old science centre was the inclusion of a Māori (the indigenous people of New Zealand) cosmological framework that would provide an interface between indigenous and scientific knowledge, whilst remaining at heart an inspirational science learning environment. In our presentation we will outline the challenges we overcame during planning, build and operation of the new centre, which was opened on the 16th December 2017.
Key Learnings: How to create effective bicultural interpretation.
1:00pm Field Trip
- Option One: Street Art Trail and Toitū
- Option Two: Otago Museum, Dunedin Botanic Garden and Olveston
- Option Three: Orokonui and Hotere Garden
Friday 7 September
8:30am INNZ AGM
9:00am Pecha Kucha Sessions
Information coming soon – if you wish to present a session, include your proposed topic in your registration
10:00am Morning Tea
10:30am Workshop One
Option One: Social Media with Lynda Burns, Christchurch City Parks
Title: Using our knowledge of interpretation to create great social media posts.
Description: We will reveal how the principles that make interpretation meaningful are applicable to social media. In the workshop we will discuss the ever changing face of social media – should I tweet or snapchat, or stick with tried and true Facebook? Interpretation takes tangible experiences of place and explores the intangible. We will have a go at creating social media posts that use these ideas. An interactive discussion full of sharing our ideas and experiences to give you some new tools to apply in your work.
Key learnings: Social media is an ever evolving beast. Learn to be agile and understand your audience and key messages to have impact.
Option Two: Communication Through Design with Michael Findlay, Museograph
- Title: UX in Exhibition Design. New design led ways of thinking about exhibitions.
- Description: It is said that we are moving from a service economy towards an experience economy. This transition challenges us to look at the museum experience as something that should have the properties of other well designed and desirable experiences and interactions. When coffee is the second most traded commodity in the world, what is it about the way it is served to you in your favourite cafe that keeps you going back there? What if UX in a museum was providing a comfortable bench along a pathway and not a touch screen or app?
- Key Learnings: UX and museum design and interpretation practices demand that professionals understand poor experiences and offer achievable challenges through clear communication. Design needs to consider visitors and users as co-developers in their projects, provide guidance when needed but otherwise effacing the design process. This allows users and visitors to do what they come to museums for: to find out about things, socialise, and take away a positive cultural experience.
12:30pm Workshop Two
Option One: Evaluating Interpretation with Nancy Longnecker, University of Otago
Title: The Importance of Evaluation – how do we know it worked?
Description: Based on first-hand observations and research, we will discuss ideas to help evaluate interpretation experiences and resources. What do your visitors take away from their experiences? What can you learn from them and how can you use this information to improve?
Key Learnings: Determining objectives of your interpretation and criteria of success. Ideas for creative evaluation.
Option Two: Tell Your Story On-Screen with Wiebke Finkler, University of Otago
- Title: Pocket Filmmaking & Communication Workshop
Description: Would you like to learn how to create engaging video content? This hands-on introductory workshop is aimed at anyone interested in multimedia science communication and visitor engagement/interpretation with a special focus on video. The workshop will introduce relevant filmmaking and communication elements.
- Key Learnings:
– Strategic communication
– Creating engaging & contagious content
– Social media
– Using filmmaking as educational tool (NOTE: bring your own tablet or phone capable of taking videos for some hands-on work)